AIRCALL EDITORIAL ILLUSTRATIONS

Client
Aircall

Services
Illustration branding
Editorial illustrations
For Aircall I extended their branding into illustration with the goal of having a system to quickly produce editorial illustrations, I did hundreds of illustrations for their blog over the years. 



References of my work that went onto the moodboard

PROJECT INSIGHTS
The objectives for this project were to make a style that is recognizable, feels like an extension of the excisiting brand, and is easily excecuted. The brand was looking to do 1-2 editorial illustrations per week on different topics revolving around working from home and confrerence calls. 


PRIMARY FOCUS

– Recognizable style
– Easily excecutable
– Flexible
– Coloursystem that always works


SKETCHES & STYLE DEVELOPMENT
After carefully developing the system for the blog, which included a set of rules on how to do shape, color and characters, it made it very easy to make illustrations in a very fast fashion. Often I’d do a quick pencil sketch with the idea that i’d run by the team to then excecute. 
Selected sketches


FINAL WORK

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ABOUT
Hi! I’m Frederique,  I’m an independent artist living and working in Amsterdam, The Netherlands.
I’ve been a freelance digital illustrator and designer for 8 years, and added painting as a focus in 2020.

I have a huge drive to create and I love to come up with elegant solutions for all types of creative problems.

Hire me to do brand illustrations, icons, give advice, graphic design work, murals, custom paintings and other bespoke artwork.

Can’t wait to collaborate!

EMAIL ME







SELECTED CLIENTS
Google, Uber, Spotify, Erewhon, Github, Bacardi, Dropbox, Womens Health Magazine, Intercom, Deliveroo, 
Parabol & Nemo Science museum


PUBLICATIONS
House of cans, interview, 2023
Gouwe Vrouwe, Podcast 2023 (Dutch)
Layout, Podcast  2023
Lovers magazine interview 2021
Bezier, Podcast 2019


FIND ME ONLINE
Instagram
Shop
Bluesky
Threads

EXPOSITIONS
2025
Postcard show, Nucleus Portland 

2024
Serving suggestion, a ceramic collaboration with Julia Saldaña, Amsterdam
KunstRAI art fair, Maximillian Wölfgang Gallery, Amsterdam 
Intimate spaces groupshow, Maximillian Wölfgang Gallery, London

2023 
Hoxton soloshow & mural opening, Amsterdam
Tiny festival groupshow, Amsterdam
UPRISE ART Focus collection, online, New York
IT'LL BE ALRIGHT groupshow & publication at 
The Alchemy Experiment, Glasgow 

2021 
Delphian Gallery Open Call 2021 Winners Exhibition at 
Unit 1 London