THE HOXTON X BOMBAY SAPHIRE: SAW THIS MADE THIS
The Hoxton x Bombay Saphire
Services
Illustration
Art direction
This project offered me a true blank canvas. I got approached to do an art installation, free for me to interpret. From windows to ceiling: everything was an option. With bombay as a partner we designed a mural experience inspired by the city, which then inspired a cocktail menu for the summer.
As soon as I swung by the Hoxton Hotel in the city center of Amsterdam, I knew i wanted to make something on those huge windows. Originally I wanted to paint on the windows but because of the scale we landed on stickering.
One of my main focusses in all my work is that I want the art to look like its touched, it needs to feel human, which is why I landed on an art style that combines my digital illustration style and collage elements.
PRIMARY FOCUS
– Should feel like Amsterdam
– Colorful, summery vibes, cheeky
– Easy to install
– Not overly branded
The canvas for this project was dauntingly huge, so I opted to sketch directly on top of photos I took of the location. This gives me a direct impression of what we’re working with and how the illustrations will interact with their surroundings.
For the design I let myself be inspired by the perfect amsterdam summer afternoon: In the sun, we’re having a cheeky drink or a lemonade, pink sunglasses are on, as the sun wont go down until after 10. Is it a cheese board or dinner? Who knows!
Technically this was a fun challenge aswel, as every “tile” row has different sizes, not t speak about the odd ones next to the stairs. The sketches became a handy guide for install, so it was clear what goes where.
FINAL WORK
ABOUT
I’ve been a freelance digital illustrator and designer for 8 years, and added painting as a focus in 2020.
I have a huge drive to create and I love to come up with elegant solutions for all types of creative problems.
Hire me to do brand illustrations, icons, give advice, graphic design work, murals, custom paintings and other bespoke artwork.
Can’t wait to collaborate!
Google, Uber, Spotify, Erewhon, Github, Bacardi, Dropbox, Womens Health Magazine, Intercom, Deliveroo,
Parabol & Nemo Science museum
PUBLICATIONS
House of cans, interview, 2023
Gouwe Vrouwe, Podcast 2023 (Dutch)
Layout, Podcast 2023
Lovers magazine interview 2021
Bezier, Podcast 2019
FIND ME ONLINE
EXPOSITIONS
2025
2024
2023
The Alchemy Experiment, Glasgow
2021
Unit 1 London